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Posted at January 30, 2015 by Marketing

Hangouts for creatives celebrating pay day!

It’s been a long hard month. December’s pay check seems months ago, dreary, cold weather and the big slap back to reality after the Christmas break.

So for many pay day will now be upon us – so what should you be shelling your salary on this coming week?

The Restaurant……….Social Eating House, Soho

This is one of the coolest hangouts in London.  A ground-floor dining area, with exposed brick walls and weathered leather seats are complimented by key pieces of restored furniture. A delicious A La Carte menu can be followed by the most incredible cocktails served from The Blind Pig bar. The presentation and packaging of their exquisite cocktails, really is quite a spectacle and worth every penny.

Ideal for foodies, who want to sample delicious food in an ultra trendy space.
socialeatinghouse.com

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The Event……Dark Universe at the Planetarium, Greenwich

Dark Universe is a visually stunning and cinematic new planetarium show exploring what we know – and what we don’t know – about the structure and history of the Universe. It celebrates the discoveries that have shaped our understanding of the cosmos and revealed new frontiers of exploration at the edge of scientific knowledge.

Recommended for anyone who loves beautiful things, it is spectacular and romantic. Also great for serious space lovers and children.
rmg.co.uk

vimo

The Bar…. Evans and Peel Detective Agency, Earls Court

Prohibition bars are popping up all over London and one of best is Evans and Peel Detective Agency. The venue offers an American 1920s food menu overseen by Michael Harrison. While on the drinks list there are high end spirits, Champagnes and signature cocktails.

Perfect to unwind after a stressful week or celebrate the end of dry January.
evansandpeel.com


This photo of Evans & Peel Detective Agency is courtesy of TripAdvisor

The ‘just for laughs’ …………….Drink Shop Do, Kings Cross

Sometimes a bar or restaurant is just not enough to entertain the overactive mind of a creative. Drink Shop Do can solve this problem. It enables you to drink and eat, whilst embarking on some very fun tasks, from the more normal “Let’s get quizzical” quiz night, to Bart Simpson Clay Making, to Inappropriate Valentine Card Making.

Great for those who like to get creative after hours.
drinkshopdo.com

drink shop

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blog-post
Posted at January 27, 2015 by Marketing

Why the fuss over Generation Y?

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Everyone has an opinion on Generation Y, the millennials or the digital natives. They  often receive  bad press from the media who claim they are lazy, too obsessed with technology and narcissistic. The truth is, this generation come equipped with new ideas, a digital awareness and a knowledge of how to self-promote, which for the world of creative could just be the recipe for success.

Generation Y are the most marketing savvy generation we have ever seen. Their ideas and imagination for brands can offer something totally fresh and relevant. They have a unique sense of how to market themselves as a brand which they have naturally developed from social media platforms. From as young as 8 years old, many kids have a social media profile where they can share a side of them with the world, that’s  often far more exciting than it really is. They start to ‘self-promote’ the minute they upload their first ‘selfie’. If you asked a member of Generation X to write a bio on a social media profile or upload a snap, it would be far more if a challenge than if you asked the same question to a millennial.

You can’t discuss Generation Y without discussing the digital skills gap. With more and more businesses becoming digitally transformed the digital skills gap continues to grow with the advancements in technology moving faster than staff can up skill. It is vital that to avoid this issue developing further that we invest in educating our youth in areas such as digital so that in time we will have streams of digitally skilled individuals ready to work.  With Coding hitting the curriculum this year, it shows that the country is finally recognising this need and we are definitely heading in the right direction. The likes of Shillington College and companies like General Assembly are also actively working to advance this generation so they are better prepared for the future and this should be recognised and praised.

There is no doubt about it, Generation Y  have different needs to other generations when it comes to employment. It has opened up many new doors for recruiters and hiring managers, providing more platforms to communicate with these candidates. Sending a tweet to shout about a new role is faster and cheaper than posting a job advert in the local paper.  The development of video interviewing is also something that Generation Y are also are far more open too which can makes the recruitment process far more streamlined, but this is something older generations are still not as comfortable with.

Generation Y  also ave different requirements when it comes to choosing the company they wish to work for.  Career structure, flexible working hours and a range of benefits is very important when choosing a company to work for.  Salary is still a factor, but in general it is the overall package that the company offers, rather than just pound signs.  All these factors that now effect the decision making of Generation Y, are actually very reasonable and can benefit every generation. Company culture was never an issue people were just happy to be employed, but now with more competition, businesses know they need to attract the best talent by having a good culture a happy environment, offering a range of benefits and working hours that fit around the lives of its employees. In doing so the whole company can have a better work-life balance equating to a more productive and motivated workforce.

It is perhaps then, not the Generation Y’s that need to adapt but the rest of us. This digitally savvy bunch who are merging into our industry have a world of fresh experiences and ideas to share. Perhaps we shouldn’t be looking at ways to mould them or change them, but instead share in their eagerness, and energy and be prepared to evolve ourselves and processes too.

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Posted at January 23, 2015 by Marketing

Video interviewing: Future or Fad?

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No-one likes job interviews. They are intimidating, awkward and often very stressful. What to wear and what to say, do they like me, have I got the job? However what if you didn’t have to go to the office to do the interview, and you could actually do it from home, pre-recording your responses? A dream come true for candidates, or a disaster?

Video interviewing has been a part of the recruitment process for many years, but with newer faster technology available to us all, in the recruitment world, video seems to be evolving at a fast rate.  The likes of Skype and Go To meeting and Join Me, can provide live interviewing which enables the recruitment process to be totally mobile and cost effective with regards to eliminating travel costs.  However there are now more advanced video interview tools from companies such as The Needle, that can facilitate the video interview to be recorded in the candidate’s own time, using a questions and response format, done via a webcam. Recruiters can set up the interview, set a deadline and invite candidates to interview, plus there are other feedback tools such as a rating and commentary functions, that facilitate faster short listing and feedback from hiring managers.

Christine Tautari, Co-founder & Director of The Needle, talks about their system: “Our system is unique to other video interview products on the market, as it formats each video interview in an H.264 format. For all the ‘non-technies’ out there, that simply means its like watching a YouTube video and the videos stream from our live servers. This makes it simple for the untrained hiring manager or recruiter to access, play and review, but most importantly, recruiters and hiring managers can watch the videos on any Internet connected device. Recruiters are enjoying up to as much as an 88% time saving on early stage screening activities by switching to using video.

But it’s not all just about the recruiters! Convenience is there for candidates also as they can record on their laptop, desktop or mobile device. The Needle also provides the candidate with a link to their video, once it has completed processing.”

This new tool can aid the whole recruitment process, for everyone involved.  Candidates are given the chance to prepare and rehearse the interview, and provides them with the perfect opportunity to sell themselves at a time when they are most relaxed and at ease letting their true personality and talent shine through.  Recruiters are able to provide candidates an alternative to the usual interview process, especially great if there are geographical or travel issues involved. They can also offer hiring managers a streamline, fast interview process that will help them make faster decisions as they literally have more information to go on than just a CV. Hiring managers can receive and view the video interviews wherever, whenever and with busy schedules can short list candidates around the clock for a fast turnaround.

Another benefit of such a tool is that interviews and refer back to at a later date, it provides a strong library of high calibre videos that are available if opportunities arise at a later date that a candidate might be suitable for. Which could be hugely beneficial for all parties.

While the tool is extremely user friendly, there are always some who challenge the process. Some candidates are initially reluctant to do video interviewing. There may also be a slight generation gap which effects this too with the older generation being less savvy about this type of technology.  Others may argue that face-to-face interviews are the only way to truly gauge what a person is like, and that video can produce a false perception.

Technology is fast taking over every aspect of our lives and it is no surprise that tools and such as video are growing in popularity. Cost and time effective tools should be something that every recruitment business explores. While any new process might be met with some resistance, it’s important to peruse if it will enable a better recruitment process. However it looks like video is here to stay and in the mobile, flexible world we are living in offering candidates and clients a faster alternative to the long slog of interview can only be a good thing.

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Posted at January 20, 2015 by Marketing

What do you really want from a recruiter?

Purple are always striving to be better at what we do. In a competitive market its imperative that we continue to offer our candidates and clients the very best. While we have a host of excellent testimonials we felt the only real way to know the truth was to do an anonymous survey to 200 of our most recently placed candidates and most regularly used clients to see what they really thought of Purple.

The results that we received were startling.  It has proven, what we hoped to be true, that as an agency we are highly respected and trusted, and that our consultants are without a doubt the nicest people in our industry.

Would our customers or clients recommend us? 100% said they would. Now that is something to shout about!

It was also interesting to see that quality, honesty and trust were the top three most important factors for people when choosing a recruiter, compared to value for money, team, speed as some may have thought. Results also showed that Purple are deemed to be extremely honest – and that this was infact one of the main reasons that candidates and clients continue to work with us time and time again.

Check out some of the other awesome feedback that we received here:

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Posted at January 15, 2015 by Marketing

Is 2015 the year of the Creative Boom?

creative boo,

As we all slogged back to work last week there were many of us thinking about what the year ahead would have in-store.  The economy in general seems to be on a positive uplift which is great news for everyone, but more importantly for many in the creative world – the Design industry looks set to boom.

Earlier this month Design Week noted that last year the design sector contributed £3.1 billion to the UK economy– a massive rise of nearly 25 per cent from the previous year, which is a huge increase! However, looking deeper into key findings of the Creative Industries Economic Estimates for January 2015, it seems that this leap is not a revelation and that the industry has been showing a steady growth since 1997 and the number of jobs within the Creative Industries has increased by 3.9 per cent each year between 1997 and 2013, compared to 0.6 per cent in the rest of the UK economy.

So what does this mean for us in 2015 with the creative world a buzz, will it continue to grow as an industry and how?

Brand competition is hotter than ever, the pressure is on to grow more and more disruptive to survive.  Several new business ideas launched last year with new modern models that  have exploded onto the market (Uber, AirBnB). This has meant that existing businesses are beginning to take note and reassess their brand and offering. This will surely lead to an influx of work for creatives to re-invent tired brands, and look for ways to push the creative boundaries.

The year ahead will also see new devices hitting shop floors, offering brands and businesses additional opportunities to target consumers. Wearable tech and a range of smart phone applications will continue to change the way we access information, providing a world of opportunity for advertising and communication across new platforms.

There also looks set to be growth thanks to international interest, after 2014 saw a large increase in the international requests for British design expertise. Nearly 40 per cent of creative business in 2014 came from outside the UK according to industry figures; meaning in 2015 there could be an uplift in the need for the British talent which could benefit the economy greatly.

The year ahead looks set to be both fascinating and fruitful for all involved in the creative industry. The possibilities for brands and businesses are more exciting than ever before, making designers a hot commodity, so work hard, push boundaries and let’s make 2015 a year that the creative industry remembers.

 

 

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