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Posted at October 22, 2014 by admin

DO NOT Commit These Instagram Atrocities

insragram

Using it as a photo album.
Instagram is for your ‘best’ photos. It is not meant to be an album filled with every image you’ve ever taken, every piece of work you have created or every shot of your night out last night! Albums are for Facebook, 5 photos of you on the beach in a range of filters is just going to bore the followers.

Say NO to selfies
Everyone is aware of the selfie craze and we have nothing against the odd post of yourself with a pout or a pose. What is not acceptable is posting a selfie a day and definitely not multiple selfies.  If you are trying to grow and strengthen your online presence, selfies are really not going to help, use your imagination and capture things that interest and inspire you.

Idiotic captions
If you’ve captured a great image, added a killer filter, you can very easily ruin it by adding an idiotic caption. Nonsensical ramblings or long stories to accompany your image put people off straight away. Keep it simple, succinct and just say what you see!

Overusing hashtags
Hashtags can be great on Instagram to help search for themed images and topics, but do not over use them. There’s absolutely not need to hashtag every word that you write, so please #stophashtaggingeverything – write a normal sentence and if certain words are worthy of a hashtag add them sporadically.

Autoshare is annoying
To increase the reach of your Instagram images, you can share them on Facebook and Twitter. However, do not share every single image that you upload! If you are always sharing your images on other sites, why would someone follow you on Instagram? Instead it’s far more worthwhile to share one photo and encourage people to come and see the rest of your shots on your Instagram account.

Fake Filters
Nobody likes a liar. When you see an image with an obvious filter added please do not write #nofilter, it’s so obvious that the image has been edited. Also do not use other applications or web editing programmes to edit your images prior to uploading them. Instagram should ideally be a community of members on an equal playing field using only the available enhancements – not a competition of “who has the best photo editing app” or “who can Photoshop and upload a photo”.

Don’t ignore your followers
You should check your notifications daily to see if people have commented or asked question about a post you’ve uploaded. If they have taken the time out to comment you should take the time to respond. When you do so, remember to add their username (@JohnSmith) so that they can see your response. Actions like this help you to build a relationship with your followers.

 

For more information on how to use Instagram to grow your brand identity click here:

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Posted at October 20, 2014 by admin

Pink Friday for Breast Cancer Care

pink 2

October is Breast Cancer Awareness month.

Purple support a range of charities throughout the year but couldn’t miss the chance to raise some funds for Breast Cancer Care, by making Team Purple turn pink!

So Friday 17th October was our Pink Friday. We were impressed with the effort that everyone made, with the majority of the team arriving in their pink ensembles and those without any pink items of clothing were happy to donate £5 each as a forfeit.

To sweeten up the day, the Purple/Pink ladies all decided to get baking and sell a range of cakes to ensure we raised as much as we could for such a worthy cause. They did us proud with a display that even Mary Berry would have been impressed with, including cupcakes, banoffee pie, rum cake, chocolate cake, cookies and brownies. The bake sale was a huge success as word spread around the Business Design Centre and we had host of hungry workers coming in to purchase our delicious delicacies.

As the day came to close and we were all sugar-ed out, we sat to count up the funds we’d raised and we’re thrilled to announce that we rasied a whopping £300!

Huge thanks to the Purple Ladies for their yummy baking, the team for their support and enthuisam!

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Posted at October 16, 2014 by Marketing

The YouTube Hall of Fame

From 1 to 1 billion monthly users, YouTube is the video sharing website that conquered all. Founded by three friends Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal saw a gap in the market and set to set to work. Little did they know, that what they created, would end up being sold to Google for $1.65 billion in less than two years.

Here is  the YouTube story, told through phenomenal stats and some of the most famous videos.

February 14, 2005 – The domain name “YouTube.com” is activated.
April 23, 2005 – The first ever YouTube video is posted. Entitled ‘Me at the zoo’, the brief clip features co-founder Jawed Karim at the San Diego Zoo.

November 2005 – Venture firm Sequoia Capital invest an initial $3.5 million in YouTube.

July 16, 2006 – According to a survey, 65,000 new videos are uploaded and 100 million video clips are viewed on YouTube every 24 hours.

October 9, 2006 – Less than two years after first registering the site, YouTube is purchased by Google for a phenomenal $1.65 billion. At the time this was Google’s biggest ever purchase.

May 22, 2007 – The now famous ‘Charlie Bit My Finger’ clip is uploaded to YouTube. This will go on to become the most viewed user-generated video on YouTube with over 450 million views. It’s been reported that the poster of the video has made at least £120,000.

It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000.

February 2, 2008 – A driven video in which The Black Eyed Peas’ will.i.am released a video supporting Barack Obama and highlighting his now famous slogan “Yes We Can.” Viewed more than 20 million times, it was released during the Democratic primaries and aided Obama extensively, highlighting the power of the internet and the power of YouTube.

2009 – The Evolution of Dance: It might just seem like a guy dancing, which it is, but this video of some guy dancing was the most viewed video of 2009. Still not quite sure why.

From 2010 onwards, YouTube has been ranked as the third most visited website on the internet, just behind Google and Facebook.

February 19, 2010 – Despite the fact that half of the people that view this video have some bizarre vendetta against Justin Bieber, his video ‘Baby’ has gone on to become the most viewed on YouTube with close to 800 million. The Like to Dislike ratio isn’t as complimentary however…

13 November, 2011 – A dog runs after some deer. A man runs after the dog. Another man films both the man and dog and puts it up on YouTube. It may not sound like the most riveting piece of footage ever caught on film but ‘Fenton’ became one of the biggest viral hits in British internet history. Though neither the man nor his dog ever came forward and revealed themselves, any royalties from the video would still go straight to the man filming the footage. So if you’re ever hoping to create a viral sensation, make sure you’re the one behind the camera.

September 20, 2012 – Despite having only been uploaded to YouTube on July 15th 2012, the music video ‘Gangnam Style’ was the first video to reach 1 billion views. On average throughout 2012 that 60 hours of new videos are uploaded to YouTube every minute.

April 2013 – ‘How Animals Eat Their Food’  which consists of a young man impersonating animals eating habits, while very amusing seems an unusual winner for one of the top spots – but in 2013 it was one of the most popular videos viewed in the UK with 106,809,819 views. YouTube stats released show usage at all all time high with 800 Millions monthly unique visitors.

September 2014 -The most recent YouTube stats released show that the growth is still increasing with more than 1 billion unique users visit YouTube each month, with over 6 billion hours of video being watched each month on YouTube—that’s almost an hour for every person on Earth.

2014 has seen also seen a huge surge in viral videos to help raise awareness for charities.  The summer this year saw the world being taken over by the ALS Ice Bucket Challenge with everyone from celebs to PM’s to the girl next door, this next clips rounds up the best 10 celebrity challenges.

Millions of subscriptions are still happening every day. The number of people subscribing daily is up more than 3 times since last year – suggesting the populatirty of this video channel is not about to stop.

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Posted at October 15, 2014 by Marketing

Who would be your ‘Recruitment Agency of the Year’?

red carpet
The Drum Network has been recognising and rewarding the UK’s best agency businesses for the last six years through its national annual awards, and this year they are back again with a new name and some new categories!

Taking place in London in three weeks’ time, the Drum Network Awards bring together the UK’s most effective and profitable agency businesses and celebrate what they do.

The Drum Network Awards stretch across all of the creative and marketing agencies in Britain; that is a wide pool for recruiters to find vacancies and potential matches for clients and so this year a new category was added, for ‘Recruitment Agency of the Year’.

Yesterday the shortlist was announced and we are thrilled to say that Purple Consultancy have been nominated! There is some big competition, with 6 other recruitment agencies in the running for the prestigious Recruitment Agency of the Year title!

Awards season is now in full swing, with the recent DADI awards at the start of the month and the MARA’s  in November, and now we are also looking forward to  attending the Drum Network Awards and are very hopeful of a win!

drum nominee

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blog-post
Posted at October 10, 2014 by Marketing

How to double your skillset of your agency for half the price!

shutterstock_185256911

We are excited to announce that our partner Academy Class has been selected to deliver Creative Skillset training courses and is now featured in their approved courses list!

Why should this information matter to you? Because Creative Skillset is a non-profit organization that provides financial assistance to employees who work in creative industries and we’ve teamed up to be able to provide you with best quality creative training courses! And the best part is – 50% of the course price will be paid by Creative Skillset training fund! That means that you can use Skillset funding with Academy Class to either get a 50% discount for courses or double your budget!

Don’t miss this chance to upgrade your creative skills, increase your competitive advantage within your industry, raise your productivity and expand your career opportunities!

Eligibility

The funding is available for VFX, Animation, Post-Production (encompassing TV, Film, VFX and Animation) and Games companies who apply for Funded Training for their workforce. This includes on-site training delivery. Employees of companies in these industries can get 50% funding for the training courses approved and listed in Creative skillset website.

Applications must be made by company employers on behalf of an employee.

Your company is eligible if:

  • The business activity of your company has a significant VFX, Film, Animation or TV element and the training is directed at staff working on the projects related to those industries or you work for a production company with productions in scope for tax relief and it has either paid or intends to pay the levy on the relevant productions within the financial year in which you are applying;
  • Your company has a significant base in the UK, and your application supports the needs of the VFX, Animation or Post-Production industries.

What do you need to do?

For a company application the employer will need to provide the following information:

  • Full company name
  • Address and contact details
  • No. of employees
  • The number of the courses you wish to send employees on
  • The number of employees you wish to send on each course
  • When the first course starts
  • When the last course finishes
  • The name of the course (taken from the funded course list)
  • The exact cost of the course (we need two figures: the full cost including VAT then the 50% cost, including VAT pro-rated, incorporating any travel support requests)

Please note that it is the responsibility of the applicant to provide evidence of their company’s experience in their particular industry.

The application form can be found out here and you can find more information here.

Important note: individuals and freelancers cannot apply for this funding, only employees working for companies in VFX, Animation and Post-Production industries can get funding to improve their skills by asking their employers to fill in the online application form.

creative

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