The creative industry is brimming with talented individuals who are helping to shape our creative world. These industry A Listers have a wealth of knowledge and experience and Purple’s aim is to share their insights with our clients and candidates.
From CEOs, to Creative Directors, Heads of Technology to Talent managers, there are an array of professionals that are behind the workings of agencies and we want you to meet them! We will delve into what drives them, what challenges they face, their views on the industry and explore their careers, and we hope this will help to inspire the new generation of creatives.
This week Purple met the wonderful Carmen Bekker, European Marketing Director and Business Leader at JWT.
Carmen, a native Aussie has worked in London for the past 10 years. Her extensive experience in the world of advertising has covered client side and agency, working at Le Meridien Hotels and Resorts, Saatchi & Saatchi Sydney and then London. Since 2010, Carmen has been at JWT leading the marketing and new business function and earlier this year broadened her role to cover all of Europe.
She cracked the industry my getting her younger brother to help her make a video showing exactly why she should be hired, and while the technology has developed Carmen believes the concept is the same today – you need to think of a way to stand out. Find out what Carmen thinks a personal brand is so important, what she looks for in prospective employees and her top tips to winning new business in this short interview.
A job interview is a high pressure situation for anyone. You’ll undoubtedly be nervous but you will of course be prepared, have rehearsed some generic interview questions and researched the company thoroughly. However then the employer asks you what your favourite food is and chances are, you’ll be totally dumbfounded.
These weird and wonderful questions are usually anything but random, they are carefully thoughout questions by the employer to ensure the candidate exposes a bit of their true personality by catching them off guard.
The truth is you cannot prepare for every interview question, you just need to be prepared for the unexpected so if you are presented with an oddball question, take a moment to really consider your answer instead of just blurting out the first thing that comes into you mind. And always remember, before answering any of these unusual questions, that it is a job interview and the interviewer wants to understand your skills, enthusiasm, and how you will fit in.
Here are some the Purple family and our lovely candidates have come up against – what would you have said?
1) “If you could be a can of soup? Which would you be?”
2) “If you were an animal what would you be?”
3) “In school were you ever part of a clique?”
4) “Would you rather be a recruitment consultant on £60k or a dustbin man on £100k?”
5) “Who do you prefer Ant or Dec?”
6) “If you could invite 4 people, dead or alive to a dinner party, who would you invite?”
7) “If you were a car, what would you be?”
8) “Sell me this pen.”
9) ”Are you more of a hunter or a gatherer?”
10) “If Hollywood made a movie about your life, whom would you like to see play the lead role as you?”
11) “Who do you admire most and why?”
12) “In the news story of your life, what would the headline say?
The Creative industry is more competitive than ever with talented individuals in extreme demand causing companies to do all they can to retain employees. So, just when you thought it would be easy to leave your job, your employer makes an irresistible offer in order to convince you to stay. While the offer might be compelling you should think long and hard before accepting.
1) You’ll move sooner or later: If you’ve made the decision to leave your job, there are obviously a number of reasons that lead you to take action. Accepting a counter offer, may temporarily suppress any issues but they won’t necessarily go away and 6 months down the line those issues may arise again and you’ll be in exactly the same position. According to the National Employment Association, 80 percent of employees who decide to accept a counteroffer are no longer with the company six months later – so are you just postponing the inevitable?
2) It shouldn’t take you handing in your notice to get what you want: If you are unhappy in your current role, before making rash decisions you should approach your manager. If you’re a good employee the company will usually try to resolve (where appropriate) your issues and concerns, whether it be salary based or personal development but there are occasions where they will not. If they then decide that actually they can help, only once your notice has been issued, it really is a case of ‘too little too late’. Not only does it send the wrong message, it also undervalues you if it takes the threat of your departure to make them act.
3) Don’t burn your bridges: The prospective employer that has offered you your new role will have done so after a lengthy recruitment process. If you back out of the offer you will undoubtedly annoy and possibly offend them, breaking the unethical rule of commitment between you and the prospective employer. The prospective employer will have wasted time on you and need to open the search again, this means you will be remembered for the wrong reasons and won’t get the opportunity again. You should also consider that the creative industry is only so big and you never know how this might affect you in the future employment.
4)Lost loyalty: If you have made it clear you were prepared to leave the company you will have lost the loyalty of them. When promotions or perks come up, you might be over looked and these may be offered to other employees.
5) Peer group acceptance: It is important within any work environment to have a good relationship with your peers. Once word gets out that you wanted to leave the relationship between you and your peers may be strained and you will lose the personal satisfaction of peer group acceptance.
Many individuals think of themselves as valuable enough to warrant a counteroffer if they should ever threaten to leave. It should be noted that not all agencies and companies will partake in counter offers so if you are going to hand in your notice it should only be if you are sure you are ready terminate your relationship with your current employer.
The Purple team are still buzzing this morning after a superb night at the MARA awards.
The Marketing and Advertising Recruitment Awards recognise those recruitment consultancies who have best confronted the changing demands of the staffing industry and who display unparalleled excellence within the overarching marketing industry.
The Park Plaza Hotel played host to the glitter filled evening with over 300 guests. The champagne reception was followed by a light hearted introduction from Simon Lewis, the founder of Only Marketing Jobs who host the event. Then came a delicious meal, lots of wine and some stunning entertainment from an acrobatic group before the awards began.
The Best Contract Recruitment Team Award was announced, there was tough competition between Purple, Opus Recruitment and Con Sol Partners but we were ecstatic that for the 4th year running Purple were crowned as the worthy winners! It’s so amazing that the hard work and dedication of our contract recruitment team has been recognised again and we can officially say they are the best in our industry. Unfortunately we didn’t win the Best Recruitment Website, but that didn’t dampen our spirits.
The rest of the evening was a swirl of celebration, drinks and dancing before taking our gorgeous trophy home safely. A brilliant night, mingling with the best in our industry and the win just topped it all perfectly.
A Salary survey is one of the most important articles to view if you are considering a new role, or a company move. Everyone wants to know what they should be earning, if they are currently being paid correctly and comparing their salary to other roles and areas.
Creativepool are experts in the world of creative and have created the Creativepool Salary Guide. The guide offers insights into the benchmarking salaries of the industry and a range of creative roles.
The Salary survey is split into four sections:
Design & Advertising – Creative Design & Advertising – Accounts/ Production Digital – Creative Digital – Accounts/ Productions