Looking to give back at Purple, we were interested in how we could support a charity. We selected Lifeblood: The Thrombosis Charity as thrombosis is a condition which affected our Social Media Manager and her family back in 2009. Lifeblood aims to raise awareness of the condition in the medical and professional fields with great success achieved in the medical field.
Being a small charity, generating public awareness is not an easy task and support from Lifeblood’s donors has been invaluable. So alongside raising money for the charity, Purple were looking for a way we could use our advertising expertise and contacts to help Lifeblood.
Lifeblood runs National Thrombosis Week annually and one aspect of the campaign is a national poster campaign across the UK on buses, tubes, trams and trains. Having had a look at previous work for Lifeblood, we wanted to help!
As Lifeblood is a small scale charity, resources are limited for advertising and creative spend so we approached some of our agencies to see if they could help.
Thanks to the generosity of the guys at Tag London, a creative campaign was devised for Lifeblood. After a briefing session and some incredible ideas, the concept was decided. Two executions were created which set out to highlight the danger of sitting in front of a computer for a long period of time without a break.
The campaign has generated significant buzz in the industry and has been picked up by industry press such as Creative Match and The Drum.
Carly Plewa, Social Media Manager at Purple, and Trustee of Lifeblood, lost her sister to the condition in 2009 and believes that anything to raise awareness of the danger of thrombosis is absolutely critical: “Thrombosis is a condition where people aren't aware of the dangers and symptoms. It is a condition which kills 60,000 people each year in the UK regardless of sex, age or gender. Raising awareness in the public realm is crucial and the advertising campaign will go one step closer to highlighting the dangers of thrombosis.”
The campaign kicks off week commencing 23rd April with posters appearing in railway stations across Scotland. Posters will subsequently appear in railway stations in Wales and London Underground stations leading up to National Thrombosis Awareness Week, running this year from 14th to 18th May.
We’d like to say a massive thank you to Tag London for offering their time and expertise to the campaign.